Like many of Scarborough’s best loved attractions, Floral Hall faced opposition when it was first proposed. Thanks to stories published in newspapers across the UK, it is possible to explore the local politics behind these disagreements, and to appreciate that an attraction in one seaside town, offers a glimpse into much wider debates about tourism, entertainment legislation and
The initial proposal seemed innocuous enough. After purchasing Alexandra Field in 1889, the Scarborough Corporation opened Alexandra Gardens in 1907, which included space for open air entertainment. However, the UK’s unpredictable weather necessitated something extra:
A full committee of Scarborough Town Council has adopted a recommendation of the Entertainments Sub-committee that a floral hall should be erected in the Alexandra Gardens, North Cliff, at an estimated cost of £3000. The building will be a little over twelve feet in height, of glass supported by iron columns. it will be used for season entertainments, and protection against wet weather, the sides opening out in fine weather. It will afford accommodation for about fifteen people.
Leeds Mercury, Wednesday 06 October, 1909
The plan seemed relatively uncontroversial on first reading (I think the part about accommodating only 15 people is an error, as you will see later), but subsequent reports reveal deep rooted concerns for local business, and longstanding tensions between committees, ratepayers and the community at large.
MUNICIPAL SCHEME OPPOSED. The managers of the principal places of entertainment in Scarborough, including the roller skating rinks, are memorialising the Scarborough Town Council against the proposed erection by the Council of floral hall and pavilion in the Alexandra Gardens on the North Cliff, being of opinion that the “indoor amusements provided by legitimate caterers are already adequate, and that any addition to the same will greatly affect the revenues of those place– which have to contribute so heavily to the rates of the town.” They also submit that the policy of the Entertainments Committee during the past two seasons, in carrying on the business entertainment caterers in opposition to themselves —ratepayers—is against the best interests of the general body of ratepayers, and they urge that the gardens, stands, and places under the control of the Corporation should in future be let by public tender, so that those carrying them on shall have to bear a burden similar to that borne by those who have carried on their business in the town for so many years.
Sheffield Daily Telegraph, Monday 25 October, 1909
The objections are understandable – local businesspeople wanted to protect their livelihoods, and ensure that any new business venture would fairly contribute to the financial wellbeing of the town.
So what happened next?
The Mayor of Scarborough, Mr. W. Ascough, with the approval of his colleagues, announces it a ‘ clear duty to decline to petition over 500 ratepayers and owners in Scarborough to convene a meeting owners and ratepayers to consider resolutions protesting against any further expenditure, either out of capital revenue, in the erection of a floral hall in Alexandra Gardens…
Hartlepool Northern Daily Mail, Monday 29 November, 1909
Kinderland faced similar opposition when it was first proposed, as did the addition of slides at the North Bay Bathing Pool in the 1980s. However, in all cases, the attractions were built/amended anyway.
At a meeting of Scarborough Town Council last night it was resolved by 17 votes six to expend the erection of a floral hall for the holding entertainment.
London Evening Standard, Tuesday 14 December, 1909
And then…
The Town Clerk of Scarborough has received an intimation from the Local Government Board, sanctioning the borrowing of £3,000 for the purpose of making a Floral Hall the Alexandra Gardens.
Manchester Courier and Lancashire General Advertised, Saturday 12 February, 1910
It’s not been possible to find out what happened to the opposition, which is often the case in disputes such as this.
The Mayor Scarborough (Councillor W. Ascough) on Saturday formally opened the new floral hall in the Alexandra Gardens, on the north side of Scarborough, which the Corporation has erected at a cost of £3,000. Despite the inclement weather there was an excellent attendance. The new hall seats at least 1,200 people, and artistic and effective floral decorations have been carried out internally. The Mayor, in formally declaring the building open, said they could not have too many attractions for a town like Scarborough. Not only would the new floral hall be an attraction to the town, but he prophesied that it would not cost the ratepayers one farthing. In the past the north side entertainers had been the mercy of the weather, but now they had building which would make them independent of the weather. Mr. Charles. Cardow’s company afterwards gave entertainment. Yesterday a band of the Royal Artillery gave concerts during the afternoon and evening.
Yorkshire Post and Leeds Intelligencer, Monday 04 July, 1910
William Ascough (1849 – 1926) served as Mayor of Scarborough between 1909 and 1910. It is unclear what kind of entertainment Charles Cadow and his company provided, but the Royal Artillery Band have a well documented history dating back to 1557.
There was a great deal of interest in Floral Hall from newspapers in Yorkshire and the North East.
Splendid weather conditions were enioyed yesterday (Thursday) and the South Sands and principal promenades presented animated scenes. The new – Floral Hall in the Alexandra Gardens on the North Cliff is much appreciated. The first illuminated fete of the season takes place there to-morrow, and on the following day concerts will he given afternoon and evening by his Majesty’s Band of the Irish Guards.
Newcastle Evening Chronicle, Friday 15 July, 1910
According to research, military bands provided regular entertainment across Scarborough including at the Aquarium (later Gala Land), North Bay Pier and Peasholm Park, just to name a few examples. However, providing entertainment required a license, and Sundays presented particular challenges:
SUNDAY MUSIC AT SCARBOROUGH At a special transfer session Scarborough yesterday, Sidney Jones, Deputy-Town Clerk, behalf of the Scarborough Corporation, made an application to the magistrates for music and the dancing licenses for the new Floral Hall, on the North Side, and for a similar license for shelter on the Marine Drive. Air Jones also applied that music and singing should be permitted Sundays. _ . . The magistrates retired, and on returning the Chairman intimated that the whole question of Sunday in places entertainment would carefully considered before next session. In the meantime these licences would be granted.
Hull Daily Mail, Wednesday 13 July, 1910
Soon reporting on Floral Hall was part of local (and national) newspaper summaries of Scarborough’s entertainment offer. Scarborough’s decision to open Floral Hall even influenced developments in nearby Bridlington:
The list of entertainments in Scarborough is quite bewildering in its variety. First comes the Spa with its Electric Theatre as well as its Open-air Theatre, with a visit from Mr. Pelissier and his Follies.” The Aquarium presents the juvenile fairy spectacle of The Sleeping Princess ” as the close lengthy programme ; the Theatre Royal has forsaken strong melodrama for light comedy; Miss Stella Gastelle and company give soena from La Poupee at the Hippodrome; the Floral Hall was ringing with the music of the Black Dyke Band on Sunday; The Chorus Lady ” is the comedy the Londesborough; and there still remain variety shows and orchestras in other places, all bidding against each other for the patronage the holiday crowds.
Now that the Scarborough Corporation is running a Floral Hall there seems to be no reason why the Bridlington Corporation should not run a People’s Palace. This People’s Palace was a sister scheme of the Scarborough Aquarium. Speculators, with an eye on the Aquarium dividends, readily put £22,500 into the project, and they are about take out £7,250, the price to be paid by the Bridlington Corporation by leave of the Local Government Board. In the days when the Royal Prince’s Parade was conducted upon Puritanical principles by the local authorities the New Spa was built Hilderthorpe by Messrs. Whitaker, of Horsforth, and the late Mr. W. Morgan, of Scarborough, was the head of the company which erected the Palace. Neither had much chance of success against the money-bags the ratepayers, but both rendered a service to Bridlington that should never be forgotten.
Yorkshire Post and Leeds Intelligencer, Tuesday 26 July, 1910
Interesting also to note the close links between Scarborough’s Aquarium and events in Bridlington. William Morgan, mentioned above, was the manager who saved the aquarium from financial ruin in the late 1800s. Notice the little jibe against the ratepayers at the end.
You can read more about Floral Hall via the links below, and I am currently using new online sources to compile a more comprehensive list of shows that took place there – watch this space!